Spanish fashion retailer Mango is opening four stores in the DC area this year.
Mango, one of Europe’s leading fashion brands, is strengthening its presence in the United States with its arrival in Washington D.C and Pennsylvania in 2024. After opening stores in New York, Florida, Texas, Georgia and California, the company is moving forward with its expansion plan in the country by opening for the first time in the District of Columbia.
Mango will inaugurate four stores in Washington D.C. during 2024. The company will open a 400-square meter space in 950 F Street, in the heart of Downtown shopping district. It will also open in the shopping centers Tysons Corner Center, the largest mall in the area, Westfield Montgomery and Pentagon City. All three stores will be around 400 square meters and stock the Woman line exclusively.
The company will also open three new stores across the greater Boston area, beginning with its store in the Natick Mall, the largest mall in Massachusetts. Mango will open two additional stores in 2024.
The newly opened stores both offer the Woman line exclusively and feature the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms with a predominance of warm tones and neutral colors, combined with traditional, handcrafted, sustainable, and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“We are thrilled to be expanding in the U.S. with our new stores in Washington, D.C. and Boston, two key markets on the East Coast,” said Mango’s Director of Expansion and Franchises, Daniel López. “This is a very exciting time to be at Mango and we will continue executing on our plan to bring the brand experience physically to more U.S. consumers. These openings are the first of several and we look forward to sharing more on our progress as the year goes on.”
These openings are part of the expansion plan in the United States that Mango began in 2022 after opening a flagship store on Fifth Avenue in New York City. The company’s goal is to reach 40 company owned stores by 2024 and for the country to become one of the group’s top markets in terms of turnover by increasing its brick and mortar presence, as well as driving online sales on mango.com and in marketplaces.
Mango has been present in the United States since 2006. The company began its expansion plan in the US in 2022 with the opening of the Mango flagship store located at 711 Fifth Avenue in New York, one of the world’s most exclusive shopping streets, as the starting point.
During the first phase of the expansion plan, Mango strengthened its presence in New York City, both in Manhattan and in surrounding areas. After the store opening on Fifth Avenue, the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando.
In 2023, the company expanded on the West Coast and in the South, opening stores in Texas, Georgia and California.
In 2024, Mango aims to open 30 points of sale in the US and for the country to become one of the group’s top three markets in terms of turnover in 2026, after closing out 2023 the top five most important markets ranking. This year, Mango has already expanded its presence in California, opening a store in San Diego, and launched in Pennsylvania with a store in King of Prussia shopping center, the state’s biggest mall.
